Holland Becomes the Netherlands

The Netherlands or Holland – how to use it right? If you’ve been puzzled with this question for a long time, you can leave all your doubts behind. The answer is finally revealed.

As you know, Daxx is a leading Dutch IT company that helps clients from all over the globe hire talented tech professionals. As we remember our roots, we pay attention to major news regarding the country of our origin. 

As of today, the Dutch government has officially decided to abandon the name of Holland in favor of the Netherlands. 

It’s part of the national rebranding strategy aiming to update the country’s brand image on the global landscape. However, it won’t come into effect immediately and will be rolled out later this year. 

So, what does a new positioning look like? 

From now on, the Netherlands will be represented as a country that is co-creating pioneering solutions to global challenges. Orange will remain its official color.

“We want to present the Netherlands as an open, inventive and inclusive country. We’ve modernized our approach,” – explained a spokeswoman for the Ministry of Foreign Affairs of the Netherlands.


The source: https://www.theguardian.com/world/2019/oct/04/holland-the-netherlands-dutch-government-rebrand

Share this article